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Franchising

What is Franchising?
Franchise (or franchising) is a long-term and continuous service based on the fact that the franchisee of a system and brand, within a certain period, conditions and limits, provides continuous discipline and support regarding the management and organization of the business, and allows independent investors to use the system and brand for a certain fee. is a business partnership.

What are the Benefits of the Franchising System in terms of Franchise?
• It is possible to use the techniques and procedures belonging to the system of an enterprise with existing investments.
• With the brand, ready standards and quality are easily obtained.
• Training services are provided to the franchisee.
• The techniques of the franchisor are used in finding, recruiting and training qualified personnel.
• With the support provided in financial, commercial and personnel matters, technical functions are emphasized and the chance of success is increased.
• Efforts are made to minimize the risks and business problems in a stakeholder approach.
• Financial and legal consultants of the franchisor company are used.
• Continuous research and development efforts of the franchisor are used.
• Enterprise Resource Planning functions are possible for businesses.

Why Çelebihan in Franchising Preferences?

Çelebihan, whose profit margin reaches 50 percent, is one of the most popular investment tools in the food industry. With the Çelebihan brand, it was first adopted by everyone in a short time with the different techniques, specially produced Gaziantep baklava varieties, its own production Classic Künefe and Pistachio Künefe Varieties, and the local Antep Katmeri and Maraş Ice Cream. Çelebih beginning to grow with the franchise system in Gaziantep, Turkey's plans to spread to the entire city.
Çelebihan provides great convenience to its investors with its franchising conditions. Economic investment conditions allow entrepreneurs who want to step into the food industry with an attractive franchise fee. Çelebihan has established research and development staff within its own structure with the aim of achieving the same standard in all branches in baklava, künefe, katmer and ice cream, and its broad vision, which is a part of its innovative identity. It also supplies all raw materials under its own control in order to offer the best quality to its valued customers. With its professional management, experienced staff and corporate structure, the brand, which creates trust for the investor, offers a highly profitable business opportunity.

It is to make it a product that is loved and consumed by associating it with the names of our traditional taste Baklava, Kunefe, Katmer and Dondurma Çelebihan. It grows fast and healthy together by sharing its know-how created as a result of long studies with its investors. Acting together to protect and develop the values ​​of the brand expected from the investor… It is also a must to comply with the long working hours required by the food sector, compliance with the indispensable standards of the brand such as hygiene, healthy raw materials and products, customer satisfaction. Çelebihan does not get the support of the investor from the moment he signs the dealership agreement. The support it provides includes the supply of all personnel, training, the supply of all consumables, year-round advertising and PR activities. Çelebihan keeps the quality standard at the same level in all its branches with the continuous inspections it conducts.

What are Çelebihan Franchising Concepts?
Çelebihan Franchising sisteminde 3 adet konsept mevcuttur. Her konseptin özellikleri ve uygulama alanları ayrışmıştır. Ayrıca her bir konsepte dair kriterler de bir birinden farklıdır.

1- Shop
The space defined as the Çelebihan Store concept consists of an independent workplace (rental or self-owned). The project to be drawn by Çelebihan Architect will be prepared in a way to reveal the integrity of the concept in practice based on the dimensions of the store (Relief). The Application is left to the initiative of Franchisee provided that the project is adhered to. Sub Franchising is a one-time entry fee for each store. One of the assurance alternatives written in the contract must be provided. The software fee to be created for the follow-up of activities such as architectural project and Çelebihan product mobility, sales and ordering will be covered by the franchising. In this cooperation, which will be realized by signing a sub-franchising agreement, product supply fees have been established in a way to reveal an average profit margin of 50-75%. There is no charge for consumables such as Box, Bag, Bag, Tray Box packaging, extra packaging materials and other branded consumables will be provided at the procurement price and will not be subject to any profit expectation. Logistics and transportation costs are excluded from the product fee. The trays to which the baklavas are sent will be deemed with deposit. The returned trays will be offset on the basis of procurement fees per unit. The cooperation, which is valid for 5 years in the first contract, will automatically extend with the consent of both parties. There is no re-entry fee for the same store. A small share of the turnover is received as 1.5% monthly Royalty fee.

2- Kiosk
This concept, defined as Çelebihan Kiosk, designed for shopping malls and similar indoor and outdoor spaces, is defined as a portable space. An advantageous investment cost is offered in the kiosk concept designed and produced by Çelebihan. A one-time entrance fee has been determined. One of the collateral alternatives written in the contract must be provided. The software fee to be created for the follow-up of activities such as architectural project and Çelebihan product mobility, sales and ordering will be covered by the franchising. Product procurement fees are also determined within this concept to be realized by signing a sub-franchising agreement. There is no charge for consumables such as Box, Bag, Bag, Tray Box packaging, extra packaging materials and other branded consumables will be provided at the procurement price and will not be subject to any profit expectation. Logistics and transportation costs are excluded from the product fee. The trays to which the baklavas are sent will be deemed with deposit. The returned trays will be offset on the basis of procurement fees per unit. The cooperation, which is valid for 5 years in the first contract, will automatically extend with the consent of both parties. There is no re-entry fee for the same concept. A small share of the turnover is received as 1.5% monthly Royalty fee.

3- Corner
In an application that is defined as Çelebihan Corner and included in an existing concept or space, it enables the investor to sell the products within the concept with the Çelebihan brand. A one-time entrance fee has been determined. One of the collateral alternatives written in the contract must be provided. Product procurement fees are also determined within this concept to be realized by signing a sub-franchising agreement. In this concept, consumables such as Box, Bag, Bag, Tray Box are charged, extra packaging materials and other brand consumables will be provided at the procurement price and will not be subject to any profit expectations. Logistics and transportation costs are excluded from the product fee. The trays to which the baklavas are sent will be deemed with deposit. The returned trays will be offset on the basis of procurement fees per unit. The cooperation, which is valid for 5 years in the first contract, will automatically extend with the consent of both parties. There is no re-entry fee for the same concept. There is no royalty fee in this concept on turnover.

What are the advantages?
When you join the Çelebihan family;
• Starts with a well-known and successful brand with the support of the parent company,
• It acquires a ready customer base,
• Girişimcinin riski minimize edilir,
• Investment and business consultancy is provided,
• Legal consultancy is provided,
• Get more advertising and promotion opportunities,
• Protected against competition due to regional rights,
• He starts his own business and takes ownership
• Include its investor in the system by transferring its knowledge and experience,
• The investor gets rid of the efforts of proving and promoting himself and provides effective advertising with low expenses,
• Continuity and high quality is achieved in goods and service standards,
• As a result of the loyal customer base, sales increase and reputation provided by the brand, rapid turnover and profit increase is achieved,
• Having the continuous support of professional and trained operation staff,
• Yatırımcı markanın yüksek algı düzeyi sayesinde, rekabetçi fiyatlandırmadan, taklitlerden ve rakiplerden avantajlı olur.

What is the Support Çelebihan Gives to its Franchises?
• We assist in the provision of supply materials during the construction of the store.
• We provide Packaging support in 1st and 2nd Consoles.
• Except for the product, we do not see any material or application as a revenue item.
• We ensure the right site selection & feasibility.
• We support the staff recruitment and pre-opening training process.
• We provide information and consultancy services.
• We provide general and local marketing support.
• We also consider providing the standard of goods and services as a mission.
• We have a policy of constantly updating equipment and products. (R&D) We apply a zone protection system.
• With our strength in our Social Media Platform, which is the most effective of today's marketing tools, we provide support to reach a wide customer portfolio with effective advertising / promotion.

Franchise Process in 6 Steps
When you want to be a part of the family, you can see below all the steps you will take, starting from today until the opening day.
1. Application and Evaluation
Apart from the internet, applications can be made by phone (+90 546 691 08 55) and e-mail (mehmet.guner@celebihan.com.tr). The application received by us is evaluated by the Franchising Department within two days at the latest. Within three business days after the completion of the necessary examinations, the franchising department gives an appointment to the franchise candidate and a face-to-face meeting is held. In this meeting, the franchise candidate is given detailed information about participating in the system..
2. Evaluation and Sharing the Feasibility Report
If your application is found positive, the property you are considering for the store is visited within two days and an on-site evaluation is made. The feasibility of the candidate property is made by the Franchising Department within one day. The features, advantages and disadvantages of the region are determined. The report prepared as a result of the feasibility made is shared with the franchise candidate within two days, whether positive or negative.

3. Signing the Franchise Agreement
The list of documents required for the preparation and signing of the franchising agreement is given to the franchise. After the document procedure is completed, a five-year Franchising Agreement is signed. Simultaneously with the signature, Bera Global Gıda İthalat İhracat Sanayi Ticaret A.Ş. The franchise fee is deposited into the bank account opened on behalf of him and the architectural drawing step is started for the architectural project.
4. Drawing the Architectural Project and Starting the Application
One day after the contract, the Architect or Franchise takes the relay and the concept to be applied is determined. Architectural project drawing is completed as soon as possible. (Project drawing is done only by Çelebihan architectural team.) Architectural application preference belongs to Franchise. Upon request, the application is carried out by the Çelebihan Architecture team within the conditions to be foreseen.
5. Staffing and Training
The staff list and qualifications required for the store to be opened are determined by Çelebihan Human Resources Department. The training of the whole team, especially the operator, is completed in 2 days under the supervision and follow-up of our training consultant. (If deemed necessary, personnel can be recruited by Human Resources.)
6. Preparation and Opening of Advertising and Promotion Materials
Brochures, magnets, promotional sheets etc. belonging to the Çelebihan store before the opening. Printed advertising materials are determined by Çelebihan design team and delivered to the store in printed form. Until 1 day before the store is opened, the first orders are prepared and shipped by the production on behalf of the entrepreneur. The store, which is checked by the operation team before opening and ready to open, starts selling with the support team.

Information Form

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